Arsenal teams up with Dirt Is Good to champion value of dirt

Arsenal Football Club has announced a new partnership with Dirt Is Good, a global movement that champions the value of dirt and encourages children to get outside and explore nature. The partnership will see Arsenal players, staff and fans come together to celebrate the importance of getting outdoors and playing in the dirt.

The Dirt Is Good movement was founded by Unilever in 2018, with the aim of inspiring children to get outside and explore nature. The campaign has since grown into a global movement, with over 1 million people joining the cause. Through its partnership with Arsenal, Dirt Is Good hopes to reach even more people and encourage them to embrace the value of dirt.

As part of the partnership, Arsenal players will be seen wearing Dirt Is Good t-shirts during training sessions and matches. The club will also be running a series of activities throughout the season that will encourage fans to get out into nature and explore their local environment. These activities will include competitions, giveaways and special events at Emirates Stadium.

The partnership is part of Arsenals commitment to promoting healthy lifestyles among its fans. The club has already launched initiatives such as Arsenal for Everyone which encourages fans from all backgrounds to come together in support of their team. This new partnership with Dirt Is Good is another step towards creating an inclusive environment for all supporters.

Commenting on the announcement, Arsenals Head of Community Relations, Mark Gonnella said: “We are delighted to be partnering with Dirt Is Good as we share their passion for encouraging children to get outdoors and explore nature. We believe that getting out into nature is an important part of leading a healthy lifestyle and we are proud to be supporting this cause through our work in the community."

Dirt Is Goods Global Movement Director, Sarah McVittie added: “We are thrilled that Arsenal Football Club have joined us in our mission to champion the value of dirt. We believe that getting out into nature is essential for childrens physical and mental wellbeing – something which is especially important during these challenging times."

阿森納足球俱樂部宣布與「Dirt Is Good」合作，以提倡泥土的價值。「Dirt Is Good」是一個全球運動，旨在鼓勵兒童到戶外探索大自然。通過與阿森納的合作，「Dirt Is Good」希望能夠影響更多人，並鼓勵他們接受泥土的價值。

通過合作關係，阿森納球員將在訓練課程和比賽中穿上「Dirt Is Good」T恤。俱樂部也將在本賽季舉行一系列活動，鼓勵球迷出門到大自然中去探索他們的當地環境。這些活動將包括競賽、贈送及在阿聯酋球場舉行的特別事件。

這一合作是阿森納承諾促進其球迷之間的健康生活方式的一部分。俱樂部已經開始了一些新的行動，例如「Arsenal for Everyone」，旨在鼓勵不同背景的球迷共同努力，以對他們的球隊表達忠誠。與「Dirt Is Good」的新合作是創造包容性環境所有球迷的另一步。

對於宣布此舉，阿森納社區關係主席Mark Gonnella表示︰「我們很高興與「Dirt Is Good」合作，因為我們分享他們對於鼓勵兒童出門去大自然探險的情感。我們相信出門去大自然是過上一種有益生命方式重要部分，而我們很自豪能夠通過我們在當地扶植此事业。」

「Dirt IsGood」全球運動主席Sarah McVittie補充︰「我很開心看到阿 森 納 足 球 俱 業 加 入 我 們 的 衝 克 ﹐ 提 唱 泥 土 的 價 值 之 旅 中 。 我 相 信 ﹐ 走 遊 大 自 然 實 有 助 於 兒 童 的 身 體 和 精 神 ﹐ 非 特 本 時 期 ﹐ 非 常 重 要 。